We are incredibly excited to collaborate with Peet's Coffee and design aluminum can cold brew coffee, bringing a new coffee experience to Peet's x ARC'TERYX "North Lake Ski Resort" coffee shop. As coffee enthusiasts, we understand that coffee is not just a beverage but a symbol of a lifestyle. Therefore, we are dedicated to showcasing the coffee lifestyle of skiers on the aluminum can, blending the DNA of ARC'TERYX which is a pioneer in skiing with the coffee tradition of Peet's Coffee.

During the design process, inspiration struck, and we decided to go with a semi-circular label contour. This design format created a circular space to incorporate the elements of "dynamism" and "icy sensation" into the pattern. We carefully crafted patterns related to skiers, depicting them freely skiing on the snow-covered mountains also incorporating the chilled sensation of cold brew coffee. Such design allows consumer to feel the rich combination of coffee and skiing, evoking their passion for coffee and outdoor activities.

Although we had just a short week during the initial design phase, we appreciate Peet's Coffee for giving us the creative freedom to fully unleash our creativity. This collaboration has been a fun and exciting endeavor, and we hope to deliver an unparalleled coffee experience to North Lake.

Visual Direction: Haidy
Illustration Design: Yimeng Yu
Graphic Design: Olivia Zuo