During my time with USTA Florida (March 2022 – Present), I served as the primary brand manager, graphic designer, and all things creative for USTA Florida and the five brands it manages – USTA Florida Section Foundation, Fort Walton Beach Tennis Center, Play Tennis Gainesville, Racquet Club of Cocoa Beach, and Riverside Racquet Complex.
Charged with creating compelling print materials and signage that elevates the brand, I managed the production and ordering of signage, banners, flyers and other marketing collateral for events and promotions, ensuring a cohesive and impactful visual identity. With a keen eye for detail and strong vendor relationships, I played a pivotal role in delivering high-quality print projects that effectively support the organization's goals.
Charged with creating compelling print materials and signage that elevates the brand, I managed the production and ordering of signage, banners, flyers and other marketing collateral for events and promotions, ensuring a cohesive and impactful visual identity. With a keen eye for detail and strong vendor relationships, I played a pivotal role in delivering high-quality print projects that effectively support the organization's goals.
