YEAR PROJECT
2019 #YaKaliGakBerangkat - Traveloka Tiket Pesawat (Coco's Version)
Ya Kali Gak Berangkat – 'as if you're not going' or 'you must be going'. It was an informal expression often used to express doubt or surprise when someone was hesitant about doing something. The design concept in the photo focused on those moments and situations that people frequently encountered, where they reflected on something that had been a dream or even a wishlist they desired in the future, especially for going on a vacation abroad. In this campaign, Traveloka had some very enticing offers to make those wishes come true. Therefore, there was no longer any doubt about turning the dreams that had once just been reflected in the mirror into reality.
In creating the visual graphics, I maintained a minimalist approach, ensuring that the primary focus remains uncluttered and centered on the image. The overall visual gimmick seamlessly integrates elements closely associated with flight, boarding passes, and the stamps commonly found on passports and visas.
The version presented above has been updated with a new design and layout compared to the previous version released in 2019 and subsequently revised in 2023 (for personal use only). Additionally, several other versions are also displayed, which are extended versions that didn't make the final cut – hence, they are labeled as Coco's Version.
STATIC
ART DIRECTION: Adrico JM
ART DIRECTION: Adrico JM
DESIGN: Adrico JM
COPY REFRESHMENT: Adrico JM & Kukuh Al Rasyid
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COPYWRITER: Armand Azhar
COPYWRITER: Armand Azhar
PHOTOGRAPHER: Anton Ismael
PRODUCER: Bethania Leonita
CREATIVE LAB TEAM: Ginna Finalis, Halief Ardiasyah, Armand A, Christy, Regina
MARKETING TEAM: Dwinta A
PRODUCTION TEAM: Kiki Wulanjari & Yunita Thung
CONTENT TEAM: Rasus Subarkah & Dania Rahmah
View other works and versions on Instagram.
THANKS!
