The International Surfing Association (ISA) was founded in 1964. As a pioneer is surfing’s development as a sport and expansion of surfing as a hobby worldwide, the ISA was a major player in getting surfing recognized as an Olympic sport in 2021. With the 2024 Olympics around the corner, it is timely to give the brand a new look, balancing a professional and competitive edge with the lifestyle and rich culture of surfing as a hobby.
Capturing the slick motion of a surfer on a wave, the new mark is clean, fresh, and reminiscent of surf culture.
Corona x ISA: A collaboration with the “beer of the beach” offers the perfect opportunity to introduce the new look of the brand while tying the lifestyle element of surfing.
