SITUATION
The household chemical market is divided into two main categories — mainstream and eco. And both are visually boring. An opportunity to fill in the gap and create modern, friendly, sophisticated, professional and effective products to conquer the space on the shelves and at home.
SOLUTION
Cleaning in style — is the whole concept of the design and product naming.
It is minimal but uses sophisticated visual language.
Typography enhances the beautiful and elegant personality of the brand.
The logo letter ‘O’ codes a graphic expression of foam formations.
The products’ earthy and subtle color palette is chosen to perfectly
match and complement the interior.
We reduced the feeling of household chemistry by creating a unique
container you don’t want to hide in the bathroom cabinet.
The bottle is made of highly recyclable HDPE plastic.
Almost a big O for your interior.
Client: Lesta
Brand manager: Erika Piečiukaitienė
Agency: étiquette
Design strategy: Valerija Žilėnienė
Art direction: Aliona Bobin
Design: Aliona Bobin
Account management: Ramunė Baranauskaitė
Printing manufacturing: PakMarkas
Plastic packaging: Gammaplast
Product photoshoot: Irmantas Savulionis
Post-production: Aliona Bobin
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© étiquette, 2023, Vilnius
