The goal of this project was to explore a noun beyond its face definition. I started by making a mind map including words and phrases that are connected to my word: cow. The images I gathered based on the mind map became greyscale .tifs in which I experimented with adding Pantone colors. After setting everything up digitally, I printed out the pages on colored paper, while the cover was printed on speckled cardstock. The 15" by 7" infold was printed on plain tabloid-sized paper. I created a 16 page 5" by 7" handheld booklet which included an infold, and used a stapler to bind it.