無限几何 | INFINITE
项目 | INFINITE品牌设计
方案策划：泡泡
市场调研：泡泡
视觉设计：泡泡
视觉延展：泡泡
动效设计：泡泡
【品牌背景】
随着我国居民饮食结构的变化，蛋糕、面包等烘焙食品越发成为消费者饮食的重要组成部分，烘焙行业市场开始规模高速增长。無限几何是一家风格年轻化的烘焙品牌，将传统与现代相融合，为更多喜欢烘焙产品的的人提供精美的食品，無限几何希望通过产品与服务给更多的人带来美味和快乐，新鲜让你看见、美味让你闻见，给消费者带来更多元化的选择。
With the change of Chinese residents' diet structure, baked goods such as cakes and breads have become an important part of consumers' diet, and the baking industry market has begun to grow rapidly. Infinite geometry is a young style baking brand, the traditional and modern fusion, for more people who like baking products to provide beautiful food, infinite geometry hopes to bring more people delicious and happy through products and services, fresh let you see, delicious let you smell, to consumers to bring more diversified choices.
【设计理念】
品牌取名为無限几何（INFINITE），来源于蜕变一词与梵高的星月夜，蜕变是事物发生形或质的改变的过程。寓意着从容的面对生活中的伤痛，坚定着朝着自己的方向前进。希望前来的人能慢下来，体验一下美食，带来的不仅仅是味觉的满足，更是一种生活的态度，希望通过该品牌为消费者带来无限的可能。
品牌设计中运用了数学对于无限不循环的推算，建立了一个以圆为主视觉的设计语言，我们以無限（圆）为出发点，探索设计中的每一种可能，并形成一个高度识别的视觉符号，使品牌能在烘培市场中快速建立独特性、创意性，具有更高辨识度。
The name of the brand is INFINITE, derived from the word transformation and Van Gogh's starry night, transformation is the process of shape or quality change of things. It means calmly facing the pain in life and firmly moving forward in their own direction. I hope that people who come here can slow down and experience the food, which brings not only the satisfaction of taste, but also an attitude to life. I hope that this brand can bring unlimited possibilities to consumers.
In brand design, mathematics is used to calculate infinite non-circulation, and a design language with circle as the main vision is established. We take infinity (circle) as the starting point, explore every possibility in the design, and form a highly recognizable visual symbol, so that the brand can quickly establish uniqueness, creativity and higher recognition in the bakery market.
