/Identity
Chef Group Identity
Classic Flavor with a Touch of Gold and Black.
Classic Flavor with a Touch of Gold and Black.
CLIENT Chef Group is a leading restaurant chain in Jeddah, Saudi Arabia, boasting 10 thriving branches. They recently underwent a comprehensive rebranding initiative to revamp their visual identity.
ASSIGNMENT The objective was to transform Chef Group from a standard restaurant chain into an exceptional dining experience with a classic touch, using gold and black colors to convey elegance. The rebranding included the creation of a fresh brand identity, encompassing a new logo, a cohesive typographic system, product labeling, packaging, and more.
SOLUTION & PROCESS We crafted a distinctive visual identity centered around a bespoke logotype that conveys classic flavors of Chef Group's cuisine, with a touch of gold and black to add sophistication. The typography features smooth curves and rounded serif terminations to highlight the healthiness and deliciousness of their offerings.
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Executive Creative Director: Yousef Khalef
Creative Director: Kholoud Sardah
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Executive Creative Director: Yousef Khalef
Creative Director: Kholoud Sardah
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YEAR / 2023
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