Hey everyone.
Please check out my latest project, in the category of 3D Product Animations, called "Lionheart". Lionheart is a men scent.
A Complete Approach to Branding, Creative Direction & 3D Product Animation (Bottle Design, CGI & Visualization).
Branding:
I created the brand identity for this perfume bottle in Black and gold color scheme with serif font. The lion in the logo symbol represents masculinity, honor and bravery. I chose black because it represents class and absolute perfection. Gold was selected to reflect royalty, supremacy and kingdom honor.
Creative Direction:
For the product ad, I came up with a storyboard and a little bit of storytelling magic which shows a lion statue sitting in the middle of the empty canvas only neighbored by ancient rocks and desolate lands.
Storytelling (Must read):
- The mist in the background shows the lone fight a man fights in his career. Problems that only he faces and not tells anyone.
- The shatter scene depicts how heartbreaks happen and the gold-dust which is emitted reflects pieces of a man wavering away in each fight.
- The Wave scene depicts recurring challenges and how the man needs to stand his ground whether in his career path or personal life.
Bottle Design:
The bottle has the lion symbol in the middle with the title on top, the border is in Art deco theme. The bottle has raised "Shoulders" that shows masculine perspective in bottle design.
3D Product Visualization:
I have tried to visualize the bottle in a way that is creative yet selling. The biggest challenge for a product animator is to showcase features in a creative manner but when in comes to perfumes, one has to get creative to make it selling and immersive.
- The mist in the background shows the lone fight a man fights in his career. Problems that only he faces and not tells anyone.
- The shatter scene depicts how heartbreaks happen and the gold-dust which is emitted reflects pieces of a man wavering away in each fight.
- The Wave scene depicts recurring challenges and how the man needs to stand his ground whether in his career path or personal life.
Bottle Design:
The bottle has the lion symbol in the middle with the title on top, the border is in Art deco theme. The bottle has raised "Shoulders" that shows masculine perspective in bottle design.
Thank you viewing this project. Hope you liked it!
