Antaeus Travel Group is a multinational Travel Management Company with a 30+ year long global presence and expertise in the marine and business travel sector. It consists of a team of passionate travel advisors who provide holistic travel services for almost any place in the world. What drives the company ahead is its vision to combine human interaction with digital innovation, while they handle and protect their customers’ trips.
We were approached by Antaeus to revamp their digital presence and create a custom website that would distinguish them from the usual practice of the market, in terms of focusing on their forward-looking attitude and particularly their constant efforts to make the interaction between technology and human involvement smoother, when it comes to booking trips.
We followed a typographic based approach to enhance the company’s bold character with the objective of reintroducing it to its clients and highlighting its credibility, while avoiding the use of stock images, commonly portrayed in competitive websites. Taking inspiration from the classic traveling table boards, which serve as the website’s central idea, all typographic sizes, grids and animations were designed within the scope of making users familiar with it, immediately once they visit it. Color-wise, the website follows a monochromatic duo-color scheme combined with the brand's primary blue tone, aiming for a timeless character as well as a hassle-free browsing in both dark and light mode.
