TASVA
{All that is me, all that is mine}
With its roots in Sanskrit—Tat (that) & Sva (Me/mine)
TASVA stands for: All that is me, all that is mine.
It is a celebration of the individual in festive moments of joy and togetherness.
TASVA stands for: All that is me, all that is mine.
It is a celebration of the individual in festive moments of joy and togetherness.
Designing the Retail Identity of the Brand: The elements taken for the store to bring out the Global Indian persona and express the same with the customers, carries a modern touch of Indian Culture and aesthetics to new variations.
Brief:
-Principle space planning to be sharper
-Do not compromise on feeling of expanse of the store
-Need to create a better first impression with hero products
-Wouldn’t want the store to look too intricate, too old school or resembling old India but not exceedingly minimalist or flimsy either
-Upgrade the customer (not alienate). Also make it younger
Initial Renders:
Renders produced with the help of our agency
First Store:
-We managed to get the output
-CAPEX cost was high
-Procurement and Projects' work took a lot of time
-Store opening time took 60+ days
-No Floor Fixtures were included
New Stores:
-Reduced CAPEX cost with same look and feel
-Changed to brighter ambient lights
-Store opening time reduced to 30-45 days
-Designed New Floor Fixtures
