Ayham Al Asad's profile

Roshn | Riyadh Book Fair


Under the slogan "Journey to the World of Knowledge," Roshan, a real estate development company, presented a unique project at the Riyadh International Book Fair. Roshan served as the community sponsor for the fair and designed an exceptional experience for visitors that reflected its vision in science and knowledge.

Cement foundation pillars were used as the building's flooring, but inside them were a diverse collection of books, symbolizing knowledge and science. These pillars represented an exciting journey for visitors to explore and expand their intellectual horizons.

Through this project, Roshan aimed to emphasize the importance of science and knowledge in societal development and raising awareness. Science is the foundation upon which their vision and work are built. By placing books inside the pillars, Roshan reinforced the message that knowledge should be at the heart of every building and community.

This project reflects Roshan's commitment to supporting educational and cultural initiatives and enriching the community with knowledge. It received great acclaim from visitors who enjoyed discovering the books and benefiting from the knowledge presented.

We are proud to contribute to this inspiring project and look forward to more opportunities for collaboration in the future to build a society based on science and knowledge.

Roshn | Riyadh Book Fair
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Roshn | Riyadh Book Fair

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