To launch Itaú bank's insurance new tagline "For everything that matters to you" Estud.io created an original podcast exploring what matters most for fans: their idols. 'Limitless Fans' was written in partnership with Chico Felitti (a huge podcast name in Brazil).
In it, Chico carried out extensive research on bizarre cases of fans who crossed the line to get closer to their idols. After analyzing hundreds of stories, six of the most striking ones were selected.
In it, Chico carried out extensive research on bizarre cases of fans who crossed the line to get closer to their idols. After analyzing hundreds of stories, six of the most striking ones were selected.
O Traço was invited to create and produce the visual identity of the podcast, as well as all the illustrations.
We developed a colorfull, attention-grabbing, illustration-driven identity.
The ideia behind the illustrations of the episodes was elevating one main iconic object from the story as the main character of the episode's cover . For example: Andy is the striped tie, Lucas is the camping tent, and so on.
The illustration design system has its foundations in the iconic brands shape: the rouded cornered square as the base of the every objects of every scene. If you hadn't noticed it before, I invite you to take a look on those curvy objects corners again.
The Black Background color choice was strategic. As black is main color of the spotify platform, it was a way so that the art of the episodes cover could blend in with the platform itself bringing more contrast and differentiation.
The illustration design system has its foundations in the iconic brands shape: the rouded cornered square as the base of the every objects of every scene. If you hadn't noticed it before, I invite you to take a look on those curvy objects corners again.
The Black Background color choice was strategic. As black is main color of the spotify platform, it was a way so that the art of the episodes cover could blend in with the platform itself bringing more contrast and differentiation.
Credits:
Client: Itaú Bank
Agency: Estud.io
Estud.io's team: Ana Mattioni & Dani Frid Rossi
Podcast host: Chico Felitti
Illustration & design: Traço
Traço Team: Lucas Succi
Client: Itaú Bank
Agency: Estud.io
Estud.io's team: Ana Mattioni & Dani Frid Rossi
Podcast host: Chico Felitti
Illustration & design: Traço
Traço Team: Lucas Succi
Scope:
Illustration & Graphic Design
Illustration & Graphic Design
