Bye bye lollipops, hey tomatopops!
Zero food waste campaign for Kietaviskiu vegetable producer
Client - Kietaviskiu
Agency - Children
Production - Opiopio Creative
Creative director - Mantas Maciulskis
Art direction - Jolita Lenktaityte
Account manager - Deimante Statinyte
Set designer - Marija Galamb
Director & DOP - Tibor Galamb
Published in Lürzer's Archive Issue 225
This Back to school campaign is advertising juicy, fresh and sweet tomatoes instead of sugary lollipops to children as a healthy alternative.
The company “Kietaviškių gausa” is the biggest greenhouse complex in the Baltic States, growing Lithuanian vegetables: cucumbers, tomatoes and lettuce.
The entire set is hand crafted, physically built in front of the camera.
All vegetables were eaten after the photoshoot!
Stop motion TV Commercial
Key visuals
Behind the scenes video of the entire process
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