Stylo Barber Shop, Malaysia
-student work, 2012-
Founded in 1937, Stylo is the oldest barber shop in Malaysia. The design direction of this project is to re-position Stylo in the industry, as a traditional low-cost Indian Men's barber shop not only for regular customers, but also for the young generation. Old wood best to burn, old wine to drink, the biggest challenge of this project is to inject modern styling yet at the same time preserve the historical essence of Stylo.
Inspired by barber pole, Stylo logo is designed in stripes, with a tweak. It represents the generation gap between the old and young, where the two striking colors denote young and modern. Stylo logo also highlights the essence of Malaysia-ness by its polyglot typeset.
Stationery Set
Business Card
Stylo business card is designed with perforations to encourage employee-customer interaction. The imperfection on the edges after tearing further delineates one of the brand ethos―down to earth.
Teaser Poster
Series of poster to promote the re-opening of Stylo with the concept 360° change.
Photo credit: Google image / Unknown photographer
Product Packaging
Simple and low-cost packaging to dress up Stylo products in its own manner.
Website
Vehicle
