Our task was to create a logo and identity design for a specialised Napoletana pizza restaurant based in Saudi Arabia. The main focus was to provide an authentic Italian experience through both the delicious pizza offerings and the visual identity of the restaurant.
One of the main challenges was to strike the right balance between authenticity and accessibility. It was essential to create a design that felt genuinely Italian while resonating with the diverse Arabian culture.As a result, we delivered a fresh and lively visual identity that perfectly complemented the restaurant's interior design. The colours used were Cream, Aquamarine, and Denim Blue, along with Renaissance-inspired patterns, evoking an authentic Italian atmosphere.
This identity seamlessly extended to the restaurant's menu, packaging, and marketing materials, creating a holistic brand experience.
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