Project Brief
Medimux [Natural products made of mushrooms] needed a branding from logotype to packaging, considering different user touch points such as social media, flyers, and catalogues.
Objectives
Medimux benefits young adults that want to have a fulfilling life, to avoid the consumption of chemical products, and generate health benefits in hand with the influence of a natural, real and pure brand.
Brand Conceptual Direction
Beatles. Words that summarized its mission. Remove the social stigma about natural medicine, especially mushrooms, and generate a healthy obsession with them. [Get back]
Resolution
A journey through different places until you finally find what you've been waiting for. A dream place. Where you can fulfill your soul and mind.
We created a logotype that reflects the natural of the brand keeping it classy and approachable.
Font Selection
Modern, clean, multi-functional San Serif typeface designed to work best in any print and on-screen context.
Color Palette
We wanted to reflect nature with neutral colors and earth tones, which refers to forest, as if the brands lives in one.
Interpretation & Usage
How to reflect the concept in a graphic and visual way?
Through illustrations that reflects the natural and organic atmosphere of the brand, combine with simple and neutral color combinations.
Brand Personality
Magician: History of wisdom and enlightenment
Trusted -Trustful, Reliable & Preserving
Each person has an essence, projecting trust and authenticity is the basis of connection and attraction to others.
Communication Essence
Beatle songs. Transmit a transgressive attitude of breaking the rules to generate that healthy obsession between the mushrooms to return to your true-self.
