Client need: For Ö-61 the client came to DAf to develop everything other than the name of this wine, named for a mummy said to have the first known tattoos. It had to be bold and loud to attract free-thinking millennials.

DAf’s response: We developed a big idea and concept around a tattooing space with a masculine, warehouse vibe, with exposed beams, and raw energy, appealing to consumers who aspire to break the mold and express themselves, including through body art. 

The takeaway: Disruptive concepts pair well with high production values.