Insight: 
Every motorist needs them but how well do they really know their tyres?

Brief:
We needed to create a quick and engaging explainer video educating motorists on general tyre jargon while promoting Cartrack.

Idea: 
We chose to create an upbeat animation style to make the often over-looked tyre jargon more memorable and eye-catching. 

(Scripted, directed and voiceovered by Nicola Rossi)