Insight:
Vehicle theft is one of the highest in South Africa, motorists go to extreme lengths to protect their cars.
Brief:
We needed to come up with a campaign that showed South African motorists that there was an easier way to keep their vehicles safe.
Idea:
South African's revert to humour for almost anything, even serious topics so we decided to ride this wave and create a radio and digital campaign that exaggerated the paranoia South African motorists experience, on zero budget.
(Scripted, directed and voiceovered by Nicola Rossi)
Vehicle theft is one of the highest in South Africa, motorists go to extreme lengths to protect their cars.
Brief:
We needed to come up with a campaign that showed South African motorists that there was an easier way to keep their vehicles safe.
Idea:
South African's revert to humour for almost anything, even serious topics so we decided to ride this wave and create a radio and digital campaign that exaggerated the paranoia South African motorists experience, on zero budget.
(Scripted, directed and voiceovered by Nicola Rossi)
