Scottish Leader Limited Edition Launch
There’s a world of whisky drinkers out there who aren’t old straight white men. These are the people that need the representation and the spotlight.
Brief and Creative Way In
Launch Scottish Leader’s Moonchild Limited Edition and defy whisky norms by celebrating with an unconventional face as the face of a whisky campaign.
Solution
Solution
#BRAVEMAKESIT. We want to change the face of whisky by using Moonchild to take over the cover of GQ, a traditionally men’s lifestyle magazine, in celebration of the people who own their brave and stand out from the norm. We ran a social competition to cast brave faces to star on the fold out GQ cover with Moonchild Sanelly.
Agency and Creative Director: Grey WPP/Liquid with Felix Kessel
Art Direction: André de Jager, Ayesha Kaprey
Production: GQ South Africa
Photographer: Sven Kristian
Styling: Jason Basson
