This was a fun open created for the Bears while paying homage to the blue collar city of Chicago. In this open, we built LED towers alluding to the magnificent skyscrapers Chicago is known for. The animations on the towers were Bears-inspired architecture and structures. Loving the animations we created for the shoot we created a short sizzle marrying the beautiful 3D with the players creating a spec open that represents the Bears and Chicago.
We wanted the LEDs to be the main source of illumination on the drivers. Our goal was to have moments where the space was completely dark, then illuminated by their team colors. This season we wanted to add a level of dimension to the screens by adding 3d helmets, cars, and steering wheels.
Director Tom Green Director of Photography Andrew Shankweiler Line Producer Nicholas Langholff Producer Grant Aronson Animation Cole Boggess Editorial Tom Green
