Client need: Concha y Toro enlisted DAf to help celebrate their 140th anniversary with a contemporary, internal- and external-facing digital campaign. It needed to reflect their brand purpose of transforming wine into memorable experiences and incorporate orange, their corporate color.

DAf’s response: DAf created the call to action Make Time Memorable, inviting consumers to turn their normal moments into memorable milestones, just as Concha y Toro has been doing for 140 years through its wines. We created a campaign video in both horizontal and vertical versions, considering digital trends, as well as a key visual. We used ethereal lighting to create a fresh orange palette, which ties in to the invitation: “let’s light up our greatest moments.”

The takeaway: Creating a call to action can give additional purpose and punch to a straightforward project.