KITKAT MALAYSIA:
RAYA CAMPAIGNS 2020 - 2023
Have a break, have a KitKat!
But then, there's no break for the giver of breaks; especially in the Raya season where Malaysians are in dire need of a break. Here's where our annual musical campaign started — aiming to remind Malaysians to have breaks during the Raya season,
and especially with their loved ones.
KITKAT RAYA 2020: #RAYABERSAMA KITKAT
(3rd Place 2020 YouTube Awards - KOL Collaboration)
(3rd Place 2020 YouTube Awards - KOL Collaboration)
The campaign started in 2020 amidst the chaos of COVID and the nationspread separation that was to follow. How were we —as the giver of breaks; going to give Malaysians a break from the stress of the first ever Raya away from their loved ones?
Enter #RayaBersama KitKat 2020; a music video led by popular KOLs from different backgrounds — shot at the safety of their own homes, bringing a message reminding Malaysians that Raya is still Raya, despite the distance.
KITKAT RAYA 2021: #RayaBersama Masih Together
Come 2021, we were still under lockdown, despite some restrictions being lifted. But no worries; KitKat is back with their set of KOLs bringing good cheer to the people — reminding Malaysians that we're oh so close to the light at the end of the tunnel!
KITKAT RAYA 2022: #RezekiDikongsiBersama
Ok it's been 2 years of trying to spread cheer & hope amidst two years unprecedented Raya celebrations. Now with things starting to move back to normal — we took it up a notch with a Music Video that pushed for a CSR giving-back campaign, as well as UGC (via IG Filters & social content) that promotes the act of 'sharing rezeki'.
KITKAT RAYA 2023: #RezekiDikongsiBersama
With things coming back to normal, we took this as a chance to be more colorful. With a set of Raya-themed exclusive KitKats that went together with an animated Music Video based on the packs itself.
