Refresh of Møllerens flour design, with increased shelf-strengh and a more distinct identity. Work made in Grid branding, with a team of me and Tone Skree
on design in collaboration with a strategic advisor.

Case presentation: Grid branding

On the shelf, we see the design both before and after. The new design provides significantly increased shelf strength with stronger use of color and reinforcement of the illustrations - Møllerens's most distinct brand marker. We also added a new element, the sky (top field). Both to increase the distinctive character, but also to strengthen presence on the shelf and help with product navigation.