SUNY Music
Branding Campaign
SUNY, a revolutionary music streaming service, seamlessly blends cutting-edge technology and personalized user experiences, transcending genre boundaries. SUNY transforms into a cultural hub, setting new standards for immersive and personalized music consumption.
I experimented with the idea of a soft yet sharp typography for this logo. It gained dimension when the gradient was added, giving the impression that the characters were folding. I utilized, the interesting shape of the "U" as a symbol mark roughly looking like a record or CD.