FALCON STORE :
The brand name is designed to be catchy and memorable, incorporating an animal industry theme that appeals to a broad audience. As the brand expands to become an offline store, the commitment to producing top-quality sportswear that is both affordable and long-lasting will continue.
The target audience is diverse, catering to both the A and B class markets who are looking for stylish, comfortable, and durable sportswear that can keep up with their active lifestyle. The clothing is manufactured in-house, ensuring a high level of quality control and offering customers the best possible value for their money.
CONCEPT :
The logo concept for the brand is centered around a sharp fill icon of a falcon in a flying position, rotated at a 30-degree angle to convey a sense of movement and dynamism. The large wing of the falcon is designed to resemble the letter "F," representing the first letter of the brand name, "Falcon." The use of the falcon in the logo is symbolic of strength, speed, and agility, all of which align with the brand's focus on sportswear.
