Nihabi aims to be a leading manufacturer and distributor of apparels and bag with cute cartoon mascots. Their goal is to have world-renowned characters. Target market is people who are interested in cartoons and cute characters.

I proposed a combination mark, where the logo mark can be a stand-alone character. 

I sketched two initial logo concepts, (1) nihabi with character within "n"'s negative space and (2) "n" with a tail. These two where combined to form the "final" concept and silhouette. 

The final icon is a long-tailed gummy mascot which spirals its tail to form a cursive "n" letter. 

The wordmark uses a modified Chill Script. Its edges have been curved to follow the form of the icon.