The over consumption of disposable water bottle has been a environment issue for decades. To improve this, I used whole system design methods to reduce the water bottle carbon footprint targeting London traveller segment.

 

The final concept is to design a new business, which provide foldable, reusable water bottle in London hotels for the travellers. 

 

The partner’s logo will be displayed on the bottle (e.g. McDonald's, Costa or Burger King); travellers can go to their store and refill the bottle with tap water. The bottle can be either easily folded and put in any shopping bag to carry back to hotel, or brought to home by travellers for £10. This business model benefits planet, people and earns profit.