The Green Book serves as Dunzo's comprehensive Brand Guide, encompassing all aspects of guidelines, philosophy, and brand tales.
The research that went into putting this book together has been incredible. It was nothing less than unravelling the old pages and memories filled with scribbles, discussions and copious amounts of coffee. After months of contemplating, rehashing and archiving everything that led to this book, we carefully put together the definitive version of Dunzo’s Brand Book.
We have everything in here, from brand stories, colours, typography styles to branding strategies that are indigenous to the brand team. While all the guidelines were already in place, all we need to do was create a well defined Brand Architecture, and visual language for the Brand Book that resonates with Dunzo's Persona.
Pagination
Carefully curating and chalking out the page layouts, how every page flip would unravel a delightful new visual. We tried multiple variations of the header and separator pages. Our aim was to string a tale together with each page having a distinct hue and personality.
As a brand continues to evolve, the branding will join in on its journey and represent it in the best possible measures. While this version of the book showcases the journey so far and lights the way ahead, this perhaps will not be the last. Here’s a compilation of all the spreads inside the book.
We faced many challenges while converting our a very rich RGB frequency colour palette to Print and not lose the saturation of colour. Multiple print tests were taken, to get the right green on paper. The best part was getting to try different weights and paper types.
The launch of the book had to live up to the vibe the book had, so we decided to do a fun soft launch.
With a series of emailers dedicated to every day of the week.
The idea was to engage people and entice them to wait for Friday, with no news of what these vibrant fun emails were for.
We did a series of 'Did you know?' content, some puzzles using colour, revealed some fun new words and facts about the brand.
It’s been a journey to compile the brand’s years of establishing a perfect identity,
those thousands of decisions that went into this, a million stories, illustrations and memories.
