No.103 Do you understand Chinese? | 你懂中文吗？
東亞之外的漢字平面設計
在全球化的今天，世界各地的設計師都有機會接觸基於漢字的平面設計項目。對設計師來說，當中文作為一種陌生的語言時，像漢字這樣的象形文字和方形結構則是一種全然不同的文字系統。此時，他們會脫離漢字固有的視覺習慣，用新的視角去解讀和詮釋，碰撞出多元、有趣的漢字排版表達。
本期，Design360°以非中文母語者的設計師的漢字平面設計作品為主旋律，從五個不同的視角討論基於漢字的視覺表達。編者首先邀請了26組設計師，展示了43個他們初探漢字視覺的作品，呈現豐富和多元的表達。其中， 7位設計師講述了他們面對不同語系時的設計思考。當目光回到中國，一些西方設計師選擇常駐或留在中國發展。 他們向我們展現了在跨文化的視角下，各自對基於漢字的平面設計的解讀。反觀國內的設計排版，編者與5組設計 師一同討論了中國設計師在設計中喜歡使用英文的現象。
編者並非意在向讀者講述漢字平面設計的固有方法論。相反，正是這種語系與文化的差異所造成的視覺差異， 讓我們看到了漢字平面設計突破視覺和設計習慣的可能性，也讓我們追溯並反思其發展歷程。現代的漢字平面設計深受西方設計體系影響。然而，作為能夠讀懂中文的設計師，或許能從這些作品和討論中，重新關注漢字視覺中的「理所當然」或「非常規表達」，想象基於漢字的平面設計的未來發展路徑。
Graphic Design with Chinese Characters outside East Asia
In the age of globalization, designers from around the world have the opportunity to engage in graphic design projects based on Chinese characters. For designers, when Chinese is an unfamiliar language, they break away from their inherent visual habits and interpret it from a new perspective, resulting in diverse and interesting expressions.
In this issue, Design360° focuses on the graphic design works with Chinese characters of designers whose native language is not Chinese, discussing the visual representation with Chinese characters from five different perspectives.
Firstly, 26 groups of designer showcase 43 works that represent their initial exploration of the visual representation with Chinese characters. Among them, 7 designers share their thoughts on design when facing different language systems. Some Western designers who reside or work in China, showing us their interpretations of graphic design with Chinese character from a cross-cultural perspective. Regarding domestic graphic design, the editor and 5 groups of designers discuss the phenomenon that Chinese designers prefer to use English in their works.
The editor does not aim to tell readers about the inherent methodology of graphic design with Chinese characters. On the contrary, it is the visual and cultural differences caused by language that allow us to see the possibilities of breaking through visual and design habits in graphic design with Chinese characters, which is heavily influenced by Western design systems in the modern era. However, as designers who are familiar with Chinese, perhaps we can refocus on the visual representation with Chinese characters through these works and discussions, and imagine future paths for its development.
in 360°
Do you understand Chinese? —— 26 Answers in Visual Form
你懂中文嗎？——26種視覺答案
: click the names to view more :
A Cross-cultural Perspective: New Presentations of Chinese Chracters
跨文化視角下之漢字新繹
: click the names to view more:
Observing Chinese Designers’ Inclination of Using English in Creative Works
如何看待中國人在設計中喜歡用英文的現象？
: click the names to view more:
: click the names to view more:
“Radical Return”: Recontextualizing Chinese Character Design
「文字的回返」：重新看待中文字設計
: click the names to view more:
OFF 360°
Section｜企劃
Public Design Education: More Than Aesthetics
設計公教：不止於美育
: click the names to view more:
Serial Section｜系列企劃
Keep Publishing: Designers as Knowledge Producers and Promoters
: click the names to view more:
Happening｜動態
Yang Guang (Qingyun)
楊光（青雲）
: click the names to view more:
Series｜連載
Kŏngquè Project: the Mindset of Chinese Typography
Vol.4 A Reassessment of the Difference between Western and Chinese Languages
孔雀計劃：重建中文字體排印的思路
Vol.4 「中西之別」重考
: click the names to view more:
Beyond 360°
Community Spaces as a Method
以社區空間作為方法
未來社 ifland
合作品牌 Cooperation Brand
: click the names to view more:
Special Benefits
Included with the issue is one of three Award360° 2023 posters designed by Sulki & Min.
Included with the issue is one of three Award360° 2023 posters designed by Sulki & Min.
特別福利
隨刊附贈由 Sulki & Min 設計的Award360° 2023海報 三款中的任一款
Publication Info
Chief Editor: Hyde Ou
主編：歐海泉
Editorial Consultant: Shao Nian @ XYZ Lab
編輯顧問：邵年@XYZ Lab
Director of Editor: Lauren Luo
編輯總監：羅詠詩
Managing Editor: Xintong Lun
編輯部主管：倫欣彤
Editors: Xintong Lun / Yuer Bi
編輯： 畢玉兒 / 倫欣彤
Assistant Editor: Huang Dunn / Yifan Liu
助理編輯：劉浩堂 / 劉一帆
Design Director: Shao Nian @ XYZ Lab
設計總監：邵年@XYZ Lab
In - house Design Director: Nan
設計主管：董南逸
Designer: Human Mar / Lipin Lin /JY Chan / Youyou Luo (Intern)
設計：麥曉雯 / 林麗嬪 / 陳嘉宜 / 羅有有(實習生)
Orderings
中国大陆｜有贊
港澳台地區線上訂購｜有贊 或 郵件訂購 sales@design360.cn
其他國家地區訂購｜郵件訂購 sales@design360.cn
*郵費自理
Mainland of China｜Youzan
Hong Kong, Macao, Taiwan Regions｜Youzan or E-Mail for Requires: sales@design360.cn
Other Countries and Regions｜E-Mail for Requires: sales@design360.cn
*Delivery: Postage Paid By Buyer
