Learning Point

•

LEARNING POINT

Branding, Advertising and Web Design

Brief: to get all people aged 25+ to Learn Something New

NAME + BRAND

I came up with the name 'Learning Point' as it effectively communicates the idea behing the brand. Together with the logo, which uses elements of a compass and a timeline and bold type, they create a united, powerful brand.

ADVERTISING CAMPAIGN - 'EXCUSES'

I created a concept for an advertising capmaign based on excuses. Targeted at 25+, the adverts use images of scenarios where something has gone wrong, with an excuse to go with it. This subtle humour in the images and type relate to everyday excuses we make, and would make people look to learnrning and visit the website to sign up for a course.