/identity /packaging
RANA - à VOUS D'OSER
Rana's Gourmet Revolution: The Art of Boldly Blending Unique Flavors in Filled Pasta.
CLIENT
The Giovanni Rana fresh pasta factory was born as an artisan, Italian small shop of fresh pasta in the after war. The great intuition that transformed the company from a small reality into a large company was to produce fresh pasta for mass consumption. It was the 60s and the first to be produced and distributed were the famous tortellini – today, thanks to continuous research, creativity and respect for quality, the company can boast a portfolio of over 1000 different references distributed in 52 countries and the opening of factories also in the USA.
ASSIGNMENT
Rana has introduced a new limited edition in France with an assortment of unique and surprising gourmet filled pasta recipes. The motto of the new range is "A vous D'oser" (to dare), which invites customers to try something new, embrace the joy of flavor, and experience the elegance of gourmet cuisine.
SOLUTION & PROCESS
To represent the spirit of the new range, we developed a joyful, authentic, and revolutionary creative path for the reference market. The highlight color is a vibrant yellow that was inspired by pasta dough and the Italian summer sun. The illustration style is fresh and perfectly conveys the taste of the pasta, even without a photographic representation of the ingredients.
The design concept encourages customers to be daring and adventurous in their taste preferences by using bright and playful illustrations. This approach creates a sense of excitement and wonder, while also highlighting the uniqueness of the products.
Executive Creative Director: Davide Mosconi
Design Director: Miriam Frescura
Designer & Illustrator: Anna Rodighiero
3D Artist: Gabriel Cellini
---
---
YEAR / 2023
