The brief came in-line with our campaign to launch Dunzo Daily in various cities, we had to put together many marketing mediums into action, and this included print ads to go on local newspapers. While the base objective was to talk about the product, we had to think of a tactful way to gain virality and with it carry the brand name.
The campaign was focused on Bangalore, Pune and Chennai; cities that have become a melting pot of culture & people. So we started putting together Starter Packs, that covered various situations and frequent circumstances in which people could use local language and nuances in their day-to-day lives. This idea quickly grew in to a way for us to truly connect the city with its residents, be it old or new.
The success of this campaign was multifold, the expats shared this print ad because it was useful and witty, with things they could relate with. While the settler audience of the city loved how we had acknowledged and respected their culture- and now found a piece of creativity that could help their expat friends learn about their language & city.
We got a lot of love and mentions on social media, and got featured by many aggregators, influencers, and publications.
THANK YOU
