We're proud to present the new visual identity for a funeral company owned by the Rašić family. In an industry where trust and respect are paramount, our design aims to encapsulate these qualities while offering a timeless aesthetic.

Our challenge lay in blending minimalism with the emotional and respectful undertones essential in the funeral industry. The goal was to create a brand identity that communicates both reliability and dignity.

The logo is anchored by a Roman pillar, symbolizing strength and stability, seamlessly incorporating the letter "R" to honor the family name Rašić. Our color choice of a deep, dark blue offers a sense of empathy and elegance, while the geometric sans-serif typeface adds a modern yet enduring touch to the overall design.

The final visual identity effectively marries a timeless feel with the gravitas that's indispensable in the funeral industry. It serves as a testament to the Rašić family’s commitment to delivering respectful and reliable services.

Interested in crafting a brand identity that stands the test of time? Let's start a conversation today.