✨A party filled with brands & nostalgia✨
Friendship Day Illustration
Our sprightly little brand mascots - Dunya and Harri are always at the forefront of Dunzo’s brand communication. Whether it’s on the product, digital or offline, these two have slowly and surely made their way into the minds and hearts of our audiences. On the occasion of this Friendship Day, we wanted to pay homage to all those Indian mascots, both old and new, who’ve managed to etch a place for themselves in our memory. We went on to imagine a fictitious house party - The Happy Buddy Party, hosted by Dunya & Harri for all their mascot friends.
Brands & Details
Our sprightly little brand mascots - Dunya and Harri are always at the forefront of Dunzo’s brand communication. Whether it’s on the product, digital or offline, these two have slowly and surely made their way into the minds and hearts of our audiences. On the occasion of this Friendship Day, we wanted to pay homage to all those Indian mascots, both old and new, who’ve managed to etch a place for themselves in our memory. We went on to imagine a fictitious house party - The Happy Buddy Party, hosted by Dunya & Harri for all their mascot friends.
We conceptualized each of these mascots engaged in a specific activity, most of them being relevant to the product that they endorse. For example, the Amul girl is frosting a cake, Gattu - the Asian Paint mascot is making a painting, the Zoozoos are using a cup-and-string phone, etc.
Awards & Mentions
The creative garnered a lot of appreciation from customers, brands and the design community.It was featured on numerous Publications, Marketing content aggregators, Social Media pages and shared widely on various WhatsApp groups as a game to find all the hidden references inside it.
Digies Awards 2020
Best use of Viral Marketing - Gold
MOMMY Awards 2021
Best Social Media Post - Gold
BTS
Thank you
