EDIT is a revolutionary medically adaptive approach combining an FDA-approved, physician-prescribed, at-home ketamine program with integrated VR group therapy. TUX was asked to embark on EDIT’s nascent journey in two dimensions: developing IRL visual branding and identity and constructing EDIT’s first VR space for therapy where patients can heal trauma and build a new inner narrative. During the pandemic, almost half of all adults reported symptoms of anxiety and depression – and it’s getting worse. Traditional methods in healthcare are failing to cope, but new opportunities are emerging thanks to VR technology and a burgeoning psychedelic movement.
By allowing patients to control the lighting, sounds, time of day, and VR environment, they are empowered with the ability to navigate their mental health journey in a personal way that’s best suited to their emotional state, past trauma, and individual goals. Fully customizable and reactive avatars were designed with consideration for anonymity, communication, inclusivity, accessibility, and functionality. They are the conduit through which patients experience the sense of belonging and gain access to greater perspectives and support, which make VR group therapy so effective.
Creative Direction: René Charles Arseneau, Louis Paquet
3D Production: Jean-Michel Simard, Alexis Quesnel
Copywriting: Jan Sajkowski
Design: Julia Welch, Lochlan Doyle
Web Design: Louis Paquet
Front-End Development: Michaël Garcia
Back-End Development: Luc Lapierre
Strategy: Melissa Tucker-Gagné
Client Partner: Marie-Laurence Choinière
3D Production: Jean-Michel Simard, Alexis Quesnel
Copywriting: Jan Sajkowski
Design: Julia Welch, Lochlan Doyle
Web Design: Louis Paquet
Front-End Development: Michaël Garcia
Back-End Development: Luc Lapierre
Strategy: Melissa Tucker-Gagné
Client Partner: Marie-Laurence Choinière
3D/VR Consulting: Robert Alexandre Quinn
Music and Sound Design: Supersant
Graphic Production: Tanya Machado
Music and Sound Design: Supersant
Graphic Production: Tanya Machado
