Life Petroleum (LP) is an Oil Marketing Company (OMC) operating in Ghana, West Africa, with a focus on providing quality fuel to its customers while prioritizing environmental protection.
The current brand lacks a coherent and appealing visual representation, and the goal is to create a dynamic and flexible visual identity that resonates with LP's core values and objectives.
The primary goal of this rebranding project is to design an appealing visual identity and website that reflects LP's dynamic and flexible brand personality while emphasizing its commitment to quality fuel and environmental protection.
Logo Concept: The existing LP logo will be enhanced to incorporate a well-designed logomark.
The logomark will feature a "drop" symbolizing petroleum and "leaves" representing life and environmental protection.
This concept aligns with LP's commitment to quality fuel and environmental responsibility.
