Traaf is a web and mobile platform designed by KAANARI to manage the multimodal transport system in Greater Abidjan more efficiently. It enables seamless interconnection between several means of transport in Côte d'Ivoire (formal and informal).
We produced a promotional video to tease the release of this transport solution.
There are several means of transport (formal and informal) in Abidjan, the Ivorian capital. We have selected the most commonly used to illustrate the fact that TRAAF can create a link between all means of transport and suggest the most optimal route according to various criteria (cost, duration, comfort, etc.).
Minimalist illustrations were the best choice for depicting the different vehicles and communities in which the various types of transport operate
(cab, gbaka, boat bus).
(cab, gbaka, boat bus).
The project was produced mainly with Cinema 4D, followed by After Effects for compositing and certain visual effects.
Breakdown
After watching the video, it would be interesting to quickly see what is happening in the software.
We start with the 3D part in C4D. All the decor was created with cinema 4D as well as the different vehicles
Once rendered we move on to After effects for compositing.
Then it's the turn of the vehicles to be integrated into After effects to add
shadows and dust
The sky was created using After effects and Photoshop
Bonnus
We produced a first test version before changing artistic direction rendered in low quality.
Thank you for taking the time to look at our project!
