Digital Experience for JIDU ROBOVERSE

Upon entry, the visitor is prompted to make their own Robo-Self, a virtual avatar that will accompany them on their virtual journey through the Experience Center’s vision of the ROBOVERSE . This Avatar interacts with the many digital touchpoints that follow throughout the space. Immersed in a digital environment, the Robo-Car is teleported it to worlds both real and digital. Flanking this experience are subtle concealed details and cabinets that reveal the many customization options possible with the Robo-Car, a high-tech solution for a minimal space.
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++           DIGITAL JOURNEYS           ++




++           AVATAR DESIGNS           ++

Designed in collaboration with NFT artist UV朱, animations by Media Monks, these futuristic avatars are inspired by the brand's personalities Gamer, Dreamer, Explorer, Healer, brought to life to join you on an immersive journey through the store.




++           MERCHANDISE DESIGNS           ++​​​​​​​
The avatars are also adapated into brand merchandize for the store.








COME FIND YOUR SUPER ROBO @ JIDU ROBOVERSE!



Credit List

客户 Client:集度 JIDU (now Jiyue)
品牌总监 Brand Director:Helen Hsu
项目总监 Project Head:Lu Chen Chen



AVATAR DESIGN
设计总监 Creative Director:Helen Hsu
数字共生体造型研发 Charater R&D:EAST META
数字共生体角色设计 Charater Design:JIDU X UV 朱
3D Lead::张伊晖(Toufu)
3D设计师 3D Artist:张伊晖(Toufu)、曾域、武思玄
平面设计师 Graphic Designer:许华宇、杨帆、庄岩
项目管理 Project Manager:范文清

INTERACTION​​​​​​ / MINI PROGRAM DEVELOPMENT
互动艺术 Interative Art:Media.Monks (Shanghai)
项目管理 Project Manager:范文清 (JIDU)






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Digital Experience for JIDU ROBOVERSE
Published:

Digital Experience for JIDU ROBOVERSE

An innovative project that disrupted the auto retail design. Discover one’s Roboverse avatar in JIDU’s interactive flagship store that blurs the Read More

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