Intrea
Branding a Bespoke Jewellery Design Store
Headed by designer Purva Kothatri, Intrea is a jewellery design brand based in Mumbai that specialises in diamond jewellery. Intrea offers bespoke design services along with a range of refreshing collections. The designs are exclusive, elegant and endearing. 
Every diamond is unique. There is an intricate process that goes into polishing a rough crystal to become a precious gem. 

The final form is a derivation of the crossection of a rough crystal combined with a suggestive conversion from a ragged unpolished figure to a unique shape. Five such complimenting forms were created that transtlated into the brand's language.
 
With Addikt, Mumbai
 
 
Corporate Experience
 
 
Retail Experience
Wordmark designed by  Hooiwan Ling
Intrea
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Intrea

Branding a Bespoke Jewellery Design Store. With Addikt, Mumbai | June - July 2013

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Creative Fields