À la MI- agency's profileLesia Izikova's profileAlina Putsyk's profileJulia Donchuk / JUL's profile+2

Parallelo gelato brand identity

Multiple Owners
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brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction
    
brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction


According to the Italian philosopher Giorgio Agamben, “contemporariness is a singular relationship 
with one’s time, which adheres to it and, at the same time, keeps a distance from it”.
In alignment with the brand's manifesto, we've made illustrations to enhance its visual identity system.
The mascot is depicted attempting to peer into a parallel gelato world while maintaining a presence in both realms simultaneously.



brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction


brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction

A color palette inspired by the variety of rich natural flavors that Parallelo has. Drawing colors from tastes such 
as matcha green tea, with rosemary, plums, lemon and ginger, special dark chocolate, pistachioand and a bunch 
of others.

brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction






brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction




brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction



brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction



brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction




brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction




brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction




brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction



brand identity graphic design Mascot mascot design motion graphics branding identity visual Brand Design art direction

Brand identity: Julia Donchuk
Photoshoot: Alina Putsyk, Julia Donchuk
Motion design: Lesia Izikova
© 2023

Parallelo gelato brand identity
Published: