Amartha focused its service to help micro business owner in Indonesian rural areas. After few years of operation, Amartha found that what make their subject stay still on their poor condition is lack of optimism. How to make them believe that optimism is actually fuel of change? We create a social experiment video.

As the Director of this project, I wanna keep everything real. So we look for real parents with their beloved child and we got 10 of them. Believe it or not, one of them even my uber driver that I accidentally met because of the app.

Production wise, we prepare 2 different set, 2 different team, and 1 live editor. One for the kids and another for the parents. We called out the kid first, we interviewed them about their dream. As we done with the kid, the editor will prepare the kid video as we call out the parent to be interviewed. After the interview with the parent that talking about their dream, which most of them gave up on, we show their children video to remind them that their kids have dreams and optimist about it and the parents should do too! We end it with their kids coming to them with props about their respective dream and encourage the parents. That's where the magic happen!

Director & Art Director: Surya P. Halim 

Story & Script: Putu M. Wijaya 

Producer: Richard C. Chandra 

Production Manager: Fransiska Liliani Hanata 

DOP: Jevon Joshua 

Editor: Klemens Pramuditha 

Music: Rizal Wahyu N.