Design Narrative:

The point of this project was to come up with and design a brand for a spa company. The biggest design challenge was finding a logo that looked aesthetically pleasing for a high-end spa. However once I found a font that fit the look, I then went with it and it clicked immediately for the design. I chose the color pallet it did because the brand, Verde is green in Spanish. The color green evokes a feeling of hopefulness, responsibility, wealth, forgiveness, comfort, and energy, all of which encompass the voice of the company.