13lab - streetwear clothes shop. "Our main goal is to give customers the opportunity to express their uniqueness through style and fashion. 13lab was created for those who are not afraid to go beyond the boundaries of tradition and stand out in the crowd. We strive to combine fashionable design with high quality materials and ease of use. Clothes from 13lab should be not only stylish, but also comfortable for an active lifestyle."

     Task: to develop a logo and corporate identity that would convey the general mood of the brand. There must be geometric elements in the graphic part.

     To convey the mood and used geometric shapes at the same time, I styled "13" into a rectangle and circles. Also, to emphasize the freshness and freedom of the brand, I chose contrasting and bright colors that are used in the overall identity. 

     









     

     "13lab offers its customers to experiment with style. We believe that fashion is a means of self-expression, and we give everyone the opportunity to choose the style that corresponds to their idea of beauty.
13lab draws inspiration from street culture, graffiti, music and the urban environment. We promote the creation and support of urban art.

     13lab is not just a clothing brand, it is a community of creative individuals who are united by their love for street fashion and expressing their personality. Our atmosphere is permeated with the energy of the city, street art and free spirit."











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13lab | Branding
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13lab | Branding

13lab - streetwear clothes shop. "Our main goal is to give customers the opportunity to express their uniqueness through style and fashion. 13la Read More

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