This is a project in response to a D&AD Brief set by the WPP. 

CO2 is a Climate Change campaign to make people understand there emissions and start reducing them. The base of the campaign is the idea of showing peoples emissions in terms of piece of coal through the app. Once they have calculated there usage the users pledge each week, how much they will reduce there emission by. This can then be compared on the community. Accompanying the app are a range of stickers to act as reminders around the house. As well as a range of bus poster ads that show objects next to the amount of coal they use.