Souhoola is a financial services company offering consumer finance and installment products to diverse customers whether they are banked or non-banked. The company offers point-of-origination, instantaneous installment and personal loan approval, utilizing state-of-the-art technology solutions to achieve instantaneous response.
This is an awareness campaign for Souhoola aimed at effectively communicating to the target audience the ease of purchasing products on installment through the Souhoola App
Marketing Objectives
-Increase brand awareness
-Increase recognition
-Increase recognition
-Drive sales
Target Audience
-Social class: B-C
-Age group: 25- 35
-Gender: Male - Female
Advertising Mediums
TTL - ATL
TTL - ATL
ATL (Above The Line)
TTL (Through The Line) - Social Media
Before and After
