YEAR 2023
ROLE Visual Identity / Website Design & Development / Video / Photography / Copywriting / Architectural Drawings Post-production / Signage

Lâgeri 7 is a property promotion project in Paros, comprising of seven stand-alone holiday homes in a unique plot of land.

The visual identity was created as an experiential narrative that highlights the project not as a property, but as a discovery. Landscape archeology, through carefully selected and captured imagery scutered in white space developed a cabinet of curiosities to be explored. All promo material, signage and architectural drawings post-production had been curated in order to integrate the identity’s essence.

The project’s name BLACK LIGHT ⁄ WHITE STONE comes from the Parian marble, a translucent stone of exceptional whiteness. It is unique in the sense that it was extracted in mines tunneled deep inside the mountain. A contrast reflecting the things that are most bright, one has to dig in the darkest places.