YEAR 2023
CLIENT Eleusis 2023 Cultural Capital
ROLE Event production / Visual Identity / Promo Video

In Collaboration with My Wet Calvin

Roleplay has always been rooted in music. In the context of Eleusis 2023 European Cultural Capital and in collaboration with legendary local indie act My Wet Calvin, we produced a very unique music event, at the same time expanding our agency’s skillset and range of services. “Mystery 106, Chamomile-Transit” took place for five consecutive days in May ‘23 on the upper deck of an open-top sightseeing bus following the ancient route of the Eleusinian Mysteries procession. The action unfolded along the Sacred Way, from the Ancient Cemetery of Kerameikos to the Sanctuary of Demeter in Elefsina with an on-the-go live performance by My Wet Calvin, unexpected events along the way and a tour guide.

The narration unfolds around known and unknown stories of the western districts of Athens along with more personal themes of the band exposed in their 2020 single “Chamomile”. Apart from organising and executing the event production, we developed visuals, environmental graphics, scarves, t-shirts and a short video documenting the event.