Believing in data-led insights
The challenge
Unlike most business intelligence tools, Luzmo (formerly Cumul.io) enables SaaS companies to embed analytics dashboards directly into their products, for the benefit of their users. The combination of hassle-free integration and industry-leading data visualisations helps those users get to data-led insights damn fast. We partnered together to bring that story to life, and give them a new name and identity that better reflects the value they offer.
WHAT WE DID
Customer Research, Brand Idea, Brand Story, Visual Identity, Messaging, Website, Animations, Video content
ILLUMINATING INSIGHTS
The company’s mission is to enlighten customers by helping them get to insights quicker than ever before. But, in their previous incarnation as Cumul.io, that rarely came through. Instead, communication was focussed squarely on functional features, while the name was a point of confusion for new customers.
In contrast, the new name Luzmo – incorporating the Spanish word for light, luz – sharply reflects their mission, celebrating the enlightenment brilliant insights can provide. And the wider brand revolves around the value of going from data to insights, and ultimately impact, damn fast.
DATA IN HIGH-DEFINITION
Today’s software companies produce an unimaginable number of data points, but so much of it is locked in overburdened spreadsheets or creaking databases. Users struggle to get value from it. We created a series of animations that show just how effortlessly Luzmo can bring that data to life by making it accessible directly in your product, and how simple it is for anyone to start creating brilliant dashboards.
IMPACT ACCELERATION
Luzmo helps users make decisions that have real impact on what they’re doing, supported by insights. This inspired our new identity, with the ‘Luzmo Lens’ animation as its visual metaphor. It reveals illustrations and messaging, and is used for transitions; all the while a subtle nod to the role Luzmo plays for its users.
Luzmo helps users make decisions that have real impact on what they’re doing, supported by insights. This inspired our new identity, with the ‘Luzmo Lens’ animation as its visual metaphor. It reveals illustrations and messaging, and is used for transitions; all the while a subtle nod to the role Luzmo plays for its users.
